Challenges
Bronitex wanted to drive more leads through their website in order to increase their overall sales volume and bottom line. When Bronitex first approached Power Digital, their conversion rate was very low, with many visitors entering and leaving the site without taking any sort of desired action. While conversion rates were low on both desktop and mobile devices, we noticed a significantly lower rate on mobile devices than on desktops.
Solutions
Because high volume search terms were more competitive, we applied an off-page SEO strategy consisting of online PR and SEO outreach to build links not only to the home page, but the top service pages that were targeting the higher volume and more competitive terms. This increased the authority of these pages and allowed these pages to rank better for the higher volume, more competitive terms that would drive a higher lead volume.
Biggest growth
The results we saw from this comprehensive strategy allowed for significant improvement in rankings, traffic, the client’s sales funnel, and ultimately, bottom line. Organic traffic increased significantly, yet due to the usage of their website for internal and client portals, we assessed performance in terms of new users to the website. We saw a drastic improvement in new visitors, which can be attributed to an increase in rankings for higher volume, qualified keywords. This was accomplished by driving more traffic through the top category pages and then providing a more resourceful user experience due to supplemental resource content.